NEW YORK | LOS ANGELES
Our Focus
We invest in emerging growth companies and back innovative founders and management teams across the Commerce, Enterprise Software and Tech-enabled Services landscapes. We provide management teams with the capital, perspective, and relationships needed to become category leaders. Our team is based in Los Angeles and New York City.
Our Approach
We prioritize strong partnerships with entrepreneurs and management teams to drive long-term growth
Team
Identify key leadership needs and help with hiring
Finance
Implement structured financial reporting and planning processes
Governance
Active board involvement
Capital Solutions
Align on optimal capital structure and support fundraising efforts
"As a serial tech entrepreneur, the strategic guidance and unwavering support from 3L, has been profound. Their approach transcends “capital allocation”; it’s a partnership that deeply aligns with our vision and aspirations. […] Their ability to blend profound industry knowledge with a keen understanding of our unique challenges has propelled our growth.”
"As a serial tech entrepreneur, the strategic guidance and unwavering support from 3L, has been profound. Their approach transcends “capital allocation”; it’s a partnership that deeply aligns with our vision and aspirations. […] Their ability to blend profound industry knowledge with a keen understanding of our unique challenges has propelled our growth.”
Alexander Israel
Co-Founder and CEO, Metropolis
“We have built this business through what feels like every conceivable macro environment and through it all 3L has been by our side. 3L has great empathy for the founder journey and their partnership has been transformative for our company. 3L has brought to bear a deep understanding both of general startup dynamics as well as the specific challenges and opportunities we confront as a tech-enabled hospitality business.”
“We have built this business through what feels like every conceivable macro environment and through it all 3L has been by our side. 3L has great empathy for the founder journey and their partnership has been transformative for our company. 3L has brought to bear a deep understanding both of general startup dynamics as well as the specific challenges and opportunities we confront as a tech-enabled hospitality business.”
Sean Breuner
Co-Founder and CEO, AvantStay
“Since leading our Series A, 3L has been an important part of Incode's journey. We’ve been fortunate to add investors such as General Atlantic, Softbank Latin America, JPMorgan, and others, yet whenever we hit a wall 3L is one of our first calls. 3L has helped strategically, at the board level, and has accelerated our commercial efforts considerably…”
“Since leading our Series A, 3L has been an important part of Incode's journey. We’ve been fortunate to add investors such as General Atlantic, Softbank Latin America, JPMorgan, and others, yet whenever we hit a wall 3L is one of our first calls. 3L has helped strategically, at the board level, and has accelerated our commercial efforts considerably…”
Ricardo Amper
Co-Founder and CEO, Incode
"3L led our Series B, which was done as markets were turning negative in the beginning of 2022, and they have been steadfast in their support. Even before they were invested, they made c-suite introductions to partners like UNFI, who have become core to our progress thus far. 3L is always there with strategic advice, introductions and financing ideas."
"3L led our Series B, which was done as markets were turning negative in the beginning of 2022, and they have been steadfast in their support. Even before they were invested, they made c-suite introductions to partners like UNFI, who have become core to our progress thus far. 3L is always there with strategic advice, introductions and financing ideas."
Are Traasdahl
Founder and CEO, Crisp Technologies
Who We Are
Our leadership is comprised of uniquely capable operators & investors, supported by world-class team of investment and operating professionals
Meet the Team
Want to work together?
Contact Us
No compensation was provided to the portfolio company executives for their feedback although they may have an incentive to make a positive statement due to the executive's ongoing relationship with the firm. Past performance is not indicative of future results. See 'Companies' page for a full list of all our portfolio companies.