Shawn Colo


Shawn Colo

Co-Founder / Managing Director


Work Experience

Shawn is the Co-Founder and Managing General Partner of 3L Capital and is responsible for the firm’s investments in goPuff, 101Commerce, and TYT.

Shawn began his private equity career as an associate with Spectrum Equity Investors in 1997 in Menlo Park, CA. After spending a decade with Spectrum in Menlo Park and London, Shawn co-founded Demand Media in 2006.

At Demand Media (aka Leaf Group, NYSE: LFGR) Shawn served as a co-founder, board director, EVP Corporate Development, and CEO of the publicly traded company. Shawn and his team completed over 40 acquisitions, raised over $350mm as a private company, and was one of the the first Los Angeles internet companies to go public with a closing day market cap in excess of $1 billion in 2011. Demand Media is widely regarded as one of the most influential data-driven media companies of its era.


Shawn was born and raised in Scranton, PA. He has lived extensively in London, Menlo Park, and Los Angeles before relocating to New York City with his family in 2015. Shawn, his wife Deirdre, and their three daughters live in NYC. Shawn remains actively involved with LA’s leading public radio station KCRW and the Princeton Football Association.

Recommended Books

Leonardo Da Vinci by Walter Isaacson. A Life of Ulysses S. Grant by Ronald White. Ready Player One. A Gentleman in Moscow.


Princeton University Class of ‘94
BSE in Civil Engineering and Operations Research